Artificial Intelligence (AI) adoption in marketing so far has been mainly driven by predictive analytics based on behavioral and historical data, content personalization of web pages and conversational AI. But there is another domain that remains largely untapped: the analysis of unstructured text data to generate marketing insights and increase revenues. Unstructured data like emails, social media posts, requests for proposals or market reports traditionally have been a tough nut to crack for insight engines because of some intrinsic characteristics of natural language.
